"10 Ways to Make Your Online Press Room Perform for Your Nonprofit" by Nancy E. Schwartz

This article is from the December 2011 issue of KC Stage

To capture a journalist’s attention and answer her questions, a repository of press releases plus some bios and head shots (which comprises the entirety of most nonprofit press rooms), just isn’t enough. How to ensure you’re providing the timely, meaty information and insight journalists crave, enough to engage and motivate a call or email for a conversation? Every media pro worth her paycheck knows a great online media room means the difference between multiple column inches and a mere mention, if that.

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