In 1963, Plesser opened the Vanguard Coffee House at 43rd and Main. The Vanguard became an important venue for young acoustic acts. Among the performers who appeared at the Vanguard were Danny Cox and Brewer and Shipley, both of whom became artists promoted by Good Karma Productions, a company Plesser co-founded and which eventually booked large-scale concerts into the Music Hall and Arrowhead Stadium.
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